The much-talked about beauty of Russian women gained its fashion momentum at the turn of the 21st century. The early 2000s saw the rise of top models like Natalia Vodianova, Natasha Poly, Olga Sherer and Sasha Pivovarova working in high fashion and commercial worlds, mixing runway shows with top-notch editorials and adverts. For all their success, they were, however, not the first Russian models to establish international careers of such calibre. If anything, Sorokko, Semanova and Pantushenkova got there first.
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