Famous for their creative concept and theme designing there 1st ever
production
of more than 800 pairs of jeans with the characteristic skull logo hit
the market. After that the phase of their rapid growth and development
has started. Today jeans collection and other in season drops by Cheap Monday are catering to men and women.
The
collections also include baby, accessories, glasses, underwear and
shoes. The collection theme New Doom! Reflects its naïve and youthful
direction, with playful and serious designs has been an inspiration for the prints as well as the denim and collection.
Raw, heavy denim and inverted denim are prominent in A/W collection. Texture is important with crinkled jersey,
fleece, leatherette, pleated chiffon and jersey. Clear sequins on
knits, flannel, denim and jersey in somber colors on crazy crisp print
are very much in.
The playful fabrics such as faux fur, velvet, reflective fabric, fluffy knits with faux knot detail is used to shape the garments on denim dresses, blouses, jersey and sweat. The rough, smudgy and random versus the clean look is the USP for this brand.
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