Last night, as our phones were abuzz with flash flood warnings, Fifth Avenue was abuzz with the opening of its newest flagship: H&M. The ubiquitous retailer celebrated the launch of its largest store to date by collaborating with Jeff Koons for a “Fashion Loves Art” party.
The contemporary artist
strolled in with wife, Justine, in hand, grinning from ear to ear,
prompting a passerby to joke that his approachability was reminiscent of
Mr. Rogers. Meanwhile, Koons marveled about his own dapper two-piece
suit ensemble, “head-to-toe H&M, and you know, it feels great!” The
57,000-square-foot space was a full house of pretty young things, and Birdy, Ashley Benson, and Olivia Wilde proudly showed off their Jeff Koons x H&M bags featuring a mini version of Koons’s iconic stainless steel balloon dog.
As Birdy took the stage for a special performance, Justine looked on as everyone toted around the first wearable work of her husband’s art
a piece that is immediately recognizable and evocative of childhood. In
addition to being an iconic artist, there’s one thing most people don’t
know about Jeff, Justine said: “He’s a great dad he makes it home for
dinner every night.”
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