The British Fashion Council Launches Blogger Strategy

Fashion blogging both in the UK and internationally has exploded; last season alone over 2 000 bloggers registered to attend London Fashion Week. With an average rise in applications of 25% season on season since launching blogger registration in February 2011, projected registration for September 2014 would exceed 3 000 applications.

To be able to manage the increased interest and provide the best experience for bloggers who receive accreditation, the British Fashion Council is developing a strategy that it hopes to implement over the next year.

Although in its early stages, the British Fashion Council has initiated an open channel of communication with a working party of bloggers who represent a cross section of some of the UK’s most successful fashion blogs. By uniting a broad range of bloggers to act as advisors on wide ranging issues, including increased blogger registration, vetting, best practise for bloggers and on-site facilities at LFW, the BFC has identified a list of action points to be implemented this season.

Selena Gomez Launches Summer Collection for Adidas NEO Label

Fresh off her Coachella appearance, the young star has officially launched her new Summer 2014 collection with Adidas NEO today.

The 21-year-old singer Selena Gomez teased her spring-summer collection back in February, but now her “Summer Rebel” collection of fun florals and playful prints has officially launched, and we can’t wait to pick up a few of these colorful buys for ourselves.